Christmas. The time to update your databases
Copyright Henry Winter 2006
=============================================
As a professional Homefinders we are in the RELATIONSHIPS
business. And that means relationships with:
Estate Agents
Clients
Prospects
Relocation Firms
Lead suppliers and many more.
As many of us in the Homefinding busines are "small" businesses,
often solo entreprenuers or with just a handful of staff, and
out doing the business regularly, how do you keep on top of all the
contacts you should be in regular contact with?
From little boxes of worn edged postcards, to Excel spreadsheets to tattered,
thumbed to death, on their last legs notebooks, usually
held together with elastic bands and hope, I have probably seen just about
every sort of "follow up" system around. BUT, even though a small business,
the way you manage how you approach, follow up, convert and retain regular
contact with prospects, clients and suppliers is essential to the lifeblood
of your business.
If marketing is the blood that keeps your business alive (as it should be)
then your sales database is the skeleton that holds it all together.
Like your body it needs to be kept in good health.
This is one area where I can see more benefits to any small business
than many other investment or activities that business owners carry out.
They give you the ability to:
automatically follow up
have phone calls and activity diarised so you don't forget
create printable lists for those quiet moments between viewings to keep your new prospect list toppped up
create unlimited email lists for canvassing new business or broadcasting
important market news
generate an automatic system so new leads "optin" to your system and
get automatic messages that convert them from suspect to client
and with many more applications too.
So this Christams, get ready for the New Year.
Put your eggs into a big comfy basket of a Customer Relationship
Management System, put your feet up for a week or two and watch
them hatch in the New Year into Golden Eggs.
Helping you work Smarter not harder,
Best Regards,
Henry Winter
PS: If you want to see which one I use visit
www.livewirebusiness.com click on MultiList Server
and then the Silver/Platinum Package Link and have a good scroll.
Copyright Henry Winter 2006
=============================================
As a professional Homefinders we are in the RELATIONSHIPS
business. And that means relationships with:
Estate Agents
Clients
Prospects
Relocation Firms
Lead suppliers and many more.
As many of us in the Homefinding busines are "small" businesses,
often solo entreprenuers or with just a handful of staff, and
out doing the business regularly, how do you keep on top of all the
contacts you should be in regular contact with?
From little boxes of worn edged postcards, to Excel spreadsheets to tattered,
thumbed to death, on their last legs notebooks, usually
held together with elastic bands and hope, I have probably seen just about
every sort of "follow up" system around. BUT, even though a small business,
the way you manage how you approach, follow up, convert and retain regular
contact with prospects, clients and suppliers is essential to the lifeblood
of your business.
If marketing is the blood that keeps your business alive (as it should be)
then your sales database is the skeleton that holds it all together.
Like your body it needs to be kept in good health.
This is one area where I can see more benefits to any small business
than many other investment or activities that business owners carry out.
They give you the ability to:
automatically follow up
have phone calls and activity diarised so you don't forget
create printable lists for those quiet moments between viewings to keep your new prospect list toppped up
create unlimited email lists for canvassing new business or broadcasting
important market news
generate an automatic system so new leads "optin" to your system and
get automatic messages that convert them from suspect to client
and with many more applications too.
So this Christams, get ready for the New Year.
Put your eggs into a big comfy basket of a Customer Relationship
Management System, put your feet up for a week or two and watch
them hatch in the New Year into Golden Eggs.
Helping you work Smarter not harder,
Best Regards,
Henry Winter
PS: If you want to see which one I use visit
www.livewirebusiness.com click on MultiList Server
and then the Silver/Platinum Package Link and have a good scroll.
posted by Henry Winter at 4:13 AM
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